More brand protectionEach bottle can carry a unique digital identity to help reduce counterfeiting and opaque resale flows.
Wine sector
Wine becomes traceable, verifiable and more valuable.
NexusDPP helps wineries, wine brands, importers and distributors create a digital identity for bottles, batches or premium product lines: authenticity, storytelling, QR/NFC, post-sale services and useful data about scans, markets and product behaviour over time.
QR code & NFC
Verifiable authenticity
Scan & opening reports
Better consumer relationshipThe tag connects the bottle to content, assistance, storytelling and premium experiences.
More market visibilityScans help identify countries, channels and moments in which the wine is viewed or activated.
More operational dataDashboards and reports highlight scan patterns, geographic anomalies and trends useful for export and marketing.
A bottle that communicates
From vineyard to glass: the bottle tells origin, authenticity and value.
With NexusDPP, the winery can associate every bottle with an elegant and updatable digital page. Consumers, buyers and distributors can access verified content and useful services through a simple scan.
- Origin and identity
Winery, vintage, batch, grape variety, territory, certifications and key information presented in a clear way.
- Premium user experience
Wine storytelling, tasting notes, pairings, multilingual content and links to winery visits or contacts.
- Protection and control
Product verification, scan traceability and tools useful for detecting anomalous behaviour or misuse.
Benefits for wineries
Not just image: practical value for wineries, distribution and export.
The digital page can serve the final customer, but also everyone managing the product on the market: agents, importers, horeca, wine shops, distributors and international partners.
Anti-counterfeiting and authenticity
A uniquely tagged bottle is better protected, more credible and easier to verify along the distribution chain.
Stronger post-sale relationship
The winery can create an ongoing digital link with people who buy, taste or collect the bottle.
Export support
Multilingual content, origin information and product verifiability reinforce trust in international markets.
Business intelligence
Scan data helps understand markets, consumption moments and interest across labels, batches and references.
More value for premium bottles
High-end references can be linked to a digital certificate, exclusive content and value protection.
More measurable marketing
Every scan can become a touchpoint: contextual landing pages, dedicated calls to action and measurable interaction.
Smart reporting
Scans, openings and market signals in one view.
NexusDPP can collect useful events for the winery and turn them into dashboards: where the wine is scanned, when it is consulted, which markets show the highest activity and, when supported by compatible tags or triggers, when a bottle is opened or activated.
- Where
Geographic distribution of scans, points of interest and countries where the bottle is used.
- When
Time bands, seasonality, activation peaks and consumption or consultation moments.
- How to react
Anomaly detection, marketing support, distribution optimisation and stronger brand control.
What the page can show
A simple, premium and genuinely useful structure.
The digital view can be configured for the brand and category: premium wines, limited editions, hospitality, export or experiential winery projects.
Product content
Wine name, vintage, grape variety, batch, production area, tasting notes, pairings, certifications and documents.
Identity and verification
Unique code, verified status, link to the physical tag, digital certificate and history of relevant interactions.
Experience and storytelling
Videos, images, winery story, visits, club, events, hospitality and post-purchase content.
Analytics and intelligence
Reports on scans, geographies, time slots, engagement and, when available, bottle opening or activation events.
Operational note: opening/uncorking monitoring can be included when the project uses tags, closures or triggers compatible with this event type.
NexusDPP for wine
A page designed to communicate value, not only data.
For wine and premium bottles, digital should be as elegant as the product. NexusDPP combines traceability, protection, customer experience and reporting in a more engaging and commercial visual format.
More prestige
The bottle gains a digital presence consistent with the premium positioning of the brand.
More control
Scans and digital signals help monitor the bottle’s journey across markets.
More experience
The QR code or tag becomes a tool to tell the wine story and create relationship.